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Project

A digital-first edition with Emma Gannon, award-winning novelist and Substacker

Overview

  • A beautifully designed new paperback edition
  • A creative collaboration with a bestselling author
  • Harnessing the power of a highly engaged Substack community

The Brief

Bestselling author Emma Gannon approached Whitefox to find a new home for her existing two volume memoir, A Year of Nothing, her refreshingly honest story of burnout. She chose Whitefox for the creative control and independence we offer, our decades of publishing expertise and our network of freelance talent. With an impressive 80K subscribers to her Substack, The Hyphen, Emma was well placed to leverage her own international platform to promote the book while benefitting from the option to add in tailored support to plug any gaps.

The Execution

A Year of Nothing follows Emma’s quiet rebellion against the cult of doing. Over four seasons, she steps away from the noise to rediscover joy in life’s simplest pleasures, from dog borrowing and dopamine dressing to relearning how to swim and embracing a child-free life.

We worked closely with Emma to translate the two printed volumes of A Year of Nothing into one beautifully designed new paperback. With a new foreword by Julia Cameron, author of The Artist’s Way, it is designed to appeal to Emma’s large existing readership as well as being more widely available via trade sales channels to extend its lifetime and audience.

The beautiful book cover was designed by art director and illustrator, Anna Morrison, a talented designer from our curated network. Emma was closely involved in the design process with a clear vision for something illustrative and unique. Anna created a striking, evocative cover design that perfectly answered the brief while also aligning with both Emma’s brand and the colourful, playful style of her other books. 

As A Year of Nothing had been published previously, a structural edit wasn’t required and we brought on board two of our most trusted freelancers for copyediting and proofreading. The finished book is available as a print-on-demand (POD) paperback and eBook via Amazon KDP and IngramSpark, allowing readers, retailers and distributors globally to order it. 

Emma Gannon, A Year of Nothing
Emma Gannon

The Results

“I delighted in every page… a refreshing call to in-action, in a world that is constantly driving you to produce and consume more.” Elizabeth Gilbert, author of Eat, Pray Love

Emma Gannon has described working with Whitefox as a ‘truly joyful and collaborative experience’ and the book’s success is testament to our publishing partnership. A Year of Nothing has received a lot of press attention with an endorsement from Elizabeth Gilbert, a feature in Harper’s Bazaar, coverage in Bloomberg and more.  Watch Emma take part in Bookstore Blitz at McNally Jackson’s Rockefeller Center.  

Our bespoke publishing method is perfectly suited to a entrepreneurial author like Emma who likes to experiment with different formats and routes to market. With her most recent novel, A Table for One, published by HarperCollins last year, she is comfortably pursuing both traditional and independent publishing routes to market, moving between the two on a project-by-project basis. 

Find out more about Emma Gannon’s books.

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