Jessica Lederhausen, a Swedish-born dentist, former professional athlete, and co-founder of TEDxChicago, had spent years researching the critical relationship between oral health and overall wellbeing. Her book, Oral, is an eye-opening exploration that weaves together scientific research, expert commentary, personal reflection, and practical solutions to present an evidence-based, comprehensive guide to holistic health. The objective was to produce a work that upheld the rigor of her research while simultaneously being an accessible resource for her diverse readership. Jessica approached the project with a clear concept, wanting to combine complex medical concepts and engaging, modern illustrative design. Offering her readers insightful knowledge and control over their health was a crucial aspect of her goal, and so making sure the carefully collected research was displayed in an accessible format was imperative. This project encompassed years of devoted research and so it was our aim to make sure a book so close to the author’s heart was delivered as smoothly as possible.

We partnered with Jessica to create a high-quality eBook, paperback, and special hardback format, ensuring we matched her vision and remained sensitive to the care and devotion she had poured into the book’s content and development. With an active readership spanning Sweden and the US, Jessica was keen to explore ways of extending her reach to a global audience. We offered advice about potential rights sales in Scandinavia, facilitating an expansion into the book market there. Additionally, we arranged a special small-print run of hardbacks to support the in-person workshops and events she was conducting, making sure she was able to best promote her work to an engaged audience. Jessica was keen that the book was as visually impactful as its content was informative, and so we worked alongside designers to ensure the aesthetics of the book were compelling and captured her philosophy. Testifying to the impact and importance of visual design, the stunning display of Oral heightened reader engagement and contributed to the impact and success of her audience events.

From the outset of its release Oral received high praise from readers and health professionals alike, further marking her place as a pioneering researcher in the field of holistic oral health and expanding her professional recognition.